Woman shopping online with glass of wine in hand
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3 Things To Know Before Buying Wine Online

How to make the most of your purchase.

The convenience of online shopping has been a game-changer for many of us. However, this convenience carries a certain level of risk, including whether or not our purchases will come close to being what we expect.  

If you’ve tried buying wine online, these risks may have felt insurmountable. They’re not. Once you understand how to navigate the world of online wine shopping, you’ll never go back to choosing wine based on a bottle that looks good on a store shelf. 

Here are three considerations when choosing and purchasing wine online.  

What’s the source of the wine? Just a few behemoth conglomerates dominate the wine industry, and wines are sold under a multitiered system that marks up the price several times along the journey from winemaker to you. For example, when you buy a $100 bottle of Cabernet Sauvignon at most online stores, the actual cost for the wine is likely closer to $20. So where is that remaining $80 going? Fancy packaging, marketing campaigns, and middleman cuts — something you can't taste. To get more affordably priced wines — without sacrificing quality — buy directly from the winemakers themselves.

What’s the quality of the wine likely to be? The quality of a bottle of wine has everything to do with the winemaker’s passion, expertise, and vision, and little to do with its price or a designer label. Want to discover what a winemaker would create when not constrained by a conglomerate? Skip the overpriced big brands and instead select wines handcrafted by experienced, talented independent winemakers. Ratings and reviews can help point you to wines you’ll like. 

What happens if you don’t like the wine? Even with diligent research, you might find yourself purchasing a bottle of wine you don’t enjoy. That’s why it’s essential to check an online seller’s refund policy before you click “buy.” Look for a merchant that offers a full money-back guarantee. Keep in mind buying a wine you dislike doesn’t need to mean the end of your relationship with the online seller. In fact, it might make it more satisfying. Give a wine a thumbs-down, and a smart seller will steer you away from wines with a similar taste you might not enjoy — and toward other bottles you’re likely to love. 

Purchasing wine online can be both convenient and risk-free. Naked Wines works directly with the best independent winemakers, cutting out the middlemen to bring you exclusive world-class wines you can’t find anywhere else at very affordable prices. You’ll enjoy a 100% no-hassle refund guarantee. Naked Wines charges you only for the wines you love. The feedback you provide, along with thousands of reviews by real-life wine drinkers just like you, will guide Naked Wines to provide you with great bottles you’ll find delicious. 

Now, an exclusive partnership allows AARP members to enjoy a special new customer offer: Six curated bottles for $29.99, shipping included, plus a $72 ($6 per month) annual wine credit. Enjoy savings of up to 60% off retail wine prices 24/7 and ongoing Naked Wines membership in conjunction with your AARP membership.  

Click here to get six curated bottles of wine for $29.99 and a Naked Wines membership. 

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