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The Girlfriends Guide to K-Beauty
The Girlfriends Guide to K-Beauty
<strong>So, what is it?</strong> K-Beauty (short for Korean beauty) is a trend that’s become increasingly popular, starting with beauty insiders who brought back the latest products from their travels to South Korea, the epicenter for cutting-edge skincare. It’s now reached the point where there’s a whole section of K-Beauty products on Sephora.com.
<strong>Like what?</strong> For the daring, there are products like snail cream (yes, you read that right—one of the ingredients is snail-slime extract); for the truly committed, there are 12-step regimens for your youngest, dewiest skin ever. “You have to sift through a lot of gimmicky stuff, but the sheet masks can be easily incorporated into your beauty regimen,” says YouTube beauty influencer Michele Wang.
<strong>What’s so great about sheet masks?</strong> Sheet masks, the most popular product, can be found in practically every flavor, to treat every conceivable skin trouble, on the K-Beauty e-commerce site Missha. These single-use, disposable, at-home facial treatments are applied to cleansed, toner-prepped skin for 10-20 minutes until the ingredients are absorbed.
<strong>Should I try it?</strong> Warning: You’ll look a bit like Hannibal Lecter wearing what’s basically a paper cutout of your face, with holes for your eyes, nose and mouth. But from all accounts, they can definitely give your dull skin a pick-me-up. And cleanup is super simple as you just peel off the mask and massage excess liquid into your skin. An added bonus: When someone mentions K-Beauty, you can officially say, “Been there, done that!”
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