Women Over 40 Rejoice – Finally Haircare Designed Just for You
A beauty-industry vet couldn’t find the right products for her hair. So she made her own.
You likely aren’t using the same skincare products you used in your 20s, so why are you using the same shampoo? Just like our skin, our hair changes as we age. That means we need to use products that specifically address our needs. Finding those products was no easy task. Until now.
Enter Sonsoles Gonzalez. This beauty veteran spent nearly three decades working at some of the largest brands in the haircare industry. But just like many women do, she noticed her hair was changing as she got older. Despite her expertise, even she struggled to find the right products. So, in her early 50s, she took a leap. Gonzalez ditched the corporate world and launched Better Not Younger, her own line of shampoos, conditioners, and serums formulated specifically for women over 40. Her goal is not just to create products that address our particular hair needs that come with age, but to change the belief that beauty is defined by age (hallelujah!).
The key is knowing WHAT hair challenges women 40+ face . From thinning hair to a difference in texture, hormonal changes are often reflected in our hair. Gonzalez took her vast knowledge of the industry along with her own personal hair concerns and partnered with an MIT chemist. Together they formulated products incorporating natural ingredients that stimulate hair growth and help hair retain moisture. Gonzalez also took it a step further to ensure Better Not Younger’s products are safe for color- and keratin-treated hair, are sulfate-, paraben- and cruelty-free, and made in the USA.
Gonzalez is also keenly aware that every woman’s challenges are unique . Different problems call for different solutions. Figuring out the best way to treat and care for your specific hair needs is the first step. Better Not Younger products and tools are designed to address hair and scalp changes that come with time. They are chock-full of restorative ingredients to nourish and improve hair health and resilience. Better Not Younger's Better Hair Quiz will help determine how to improve your hair based on everything from texture to your individual styling regimen and specific concerns.
Adjusting to the many ways our bodies are changing can be tough. Some days it seems like our hair has taken on a life of its own. Gonzalez created Better Not Younger to address the needs of mature hair from the inside out and make caring for and maintaining healthy hair after 40 easy. No parabens, no sulfates, no guesswork.
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