While energy bars can be healthy, many are pretenders making claims that don’t add up. Enter these four showstopping nutritious — and delicious — bars created by smart, strong women to help us all live healthier, happier lives.
Picky Bars
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Professional athletes Lauren Fleshman and her husband, Jesse Thomas, founded Picky Bars with professional long-distance runner Stephanie Bruce to fill a gap in the market. Fleshman says they wanted something “without all the cheap fillers, weird ingredients and food foolery.” She said that as active parents with pro-athlete backgrounds, they wanted a portable snack based on nutrition science.
Picky Bars was born, with an aim to be “real food, balanced for sustained energy, made for a sensitive gut, and low in added sugar.” But just as importantly, they wanted them to taste good. “Food should be enjoyed,” Fleshman insists.
Picky Bars comes in attention-grabbing flavors such as Chai and Catch Me, Ah! Fudge Nuts (a best seller) and Need for Seed. Fleshman says that since launching 10-plus years ago, they’ve been a “a steady voice of reason in a trend-driven industry that exacts a huge toll on people’s relationships with food and their body.” Picky Bars have 180–190 calories and 6–7 grams plant-based protein, and are free of gluten, dairy, soy and GMOs.
“Our goal is to help support a healthy, sustainable relationship with food and body, because when people have more ease with those things, they can live fuller, happier lives,” Fleshman says.
Bhu Foods
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Bhu Foods founder Laura Katleman is a recovered sugar-addict. She describes how she would reach for ice cream, cookies or candy when something emotionally challenging was going on. “This cycle was so painful that I wanted to crawl under a rock when it happened.”
Controlled by her addiction, she couldn’t imagine being free.
“At the time there were only sugar-free or low-sugar foods, full of artificial sweeteners like aspartame or sugar alcohols.” This was impetus for Bhu, and Katleman got to work. She envisioned an organic line sweetened with monk fruit, a medicinal low-glycemic fruit. Bhu’s popular plant-based Keto Protein Bars are protein rich and have just 1 gram of sugar and 1 gram to 3 grams of carbs. They’re also offered as “bites” for those needing a small but substantive snack, a guilt-free dessert or a smaller-size bar for when you don’t need the full-size bar.